The Brief

Tipi Homes London is the build-to-rent brand of Quintain Ltd, the property developers behind the regeneration of Wembley Park.

Working directly with the Tipi marketing team, we were tasked with the design and production of print and digital assets required for the promotion of the brand, its buildings, and the creation of other complimentry collateral and advertising.

The Solution

The primary focus of Tipi was its premium service.

As a young but rapidly developing brand, Tipi needed a strong, and consistent application of it’s creative across all marketing collateral, to help resonate the high quality products and service offered.

Martkeing pieces ranged from simple stationary, through to underground campaigns, office branding and video walls that were visible along Olympic Way, 24/7.  Developed from the suppied brand guidelines, we applied appropriate colours, typography and layout, while maintaining quality and consistency across all formats and medias.

As the brand developed, further internal assets were also created to the same creative standards, reassuring new and existing tenants that were now living in the Tipi community of the intrinsic appeal; event posters and invitations, advice leaflets, local area maps and welcome gifts were all been designed and produced to great reception.

Our experience was regularly offered to help guide the Tipi marketing team on the design and layout of the different creative pieces as well as providing technical assistance in regards to accuracy and possible production hiccups.

Client
Tipi Homes Ltd

Agency or Direct
Direct Client

Date of Work
July 2017

Applied Expertise
Art Direction
Brand Guardianship
Design
Artwork
Asset Delivery