The Brief

Working alongside the Hotel Chocolat in-house creative team, we were responsible for the design and production of packaging and artwork for the brand.

This particular study highlights some of  the packaging produced for the 2017 Easter campaign.

The Solution

Liaising directly with the Hotel Chocolat product development and marketing teams, the creative studio was provided with direction in regards to the target audience of particular product lines, in anticipation of creative application.

After an initial scamping phase, artwork was applied to working prototypes for approval.

With elements tweaked and approved, master assets were produced and applied to supplied templates. Care was taken to ensure consistency in application across the whole campaign, particularly as several different suppliers were used to produce the final products.

To combat inconsistenies between suppliers, a strong line of communication was established with the various printers which aided the production of artwork files, allowing adjustment with minimal effect on the campaigns integrity.

Steady, thought out process help provided a high quality result for the Hotel Chocolat brand and vibrant Easter creative.

Client
Hotel Chocolat

Agency or Direct
Direct Client

Date
December 2016

Expertise
Creative Artwork
Technical Direction
Asset Delivery